FORMULASI STRATEGI UNTUK PENGEMBANGAN PASAR INDUSTRI SEMEN DI JAWA TIMUR
FORMULASI STRATEGI UNTUK PENGEMBANGAN PASAR INDUSTRI SEMEN DI JAWA TIMUR
(STUDI KASUS PERUSAHAAN “Aâ€)
(STUDI KASUS PERUSAHAAN “Aâ€)
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Aulia Fajar Naufal
Magister Manajemen Teknologi ITS Surabaya
Fuad Achmadi
Magister Manajemen Teknologi ITS Surabaya
DOI: https://doi.org/10.19184/bisma.v11i2.6307
ABSTRACT
The cement industry is facing a new business era as more cement producers joining the domestic market competition that causes the shift on the existing cement consumption map. This research aims to identify the company's internal and external factors and to formulate best alternative strategy for the company “A†in facing the market competition in East Java Province. The strategy is formulated by using Strengths Weaknesess Opportunities andThreats(SWOT) analysis, Strategic Position and Action Evaluation (SPACE) and Grand Strategy (GS)matrix continuedby Quantitative Strategic PlanningMatrix (QSPM). Results show thatthe company should use aggressive strategy focusing on market penetration, aggressive promotion, increased selling power, and product development in order to expand the market in East Java Province.
Keywords: Strategy Formulation, SWOT Analysis, SPACE, GS Matrix, QSPM
Published
2017-05-08
Issue
Vol. 11 No. 2 (2017) Bisma: Jurnal Bisnis dan Manajemen
Pages
124-138
License
Copyright (c) 2025 Bisma: Jurnal Bisnis dan Manajemen
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