MARKETPLACE'S PERCEIVED EASE OF USE, HARGA DAN PROMOSI TERHADAP MINAT BELI ULANG KONSUMEN
MARKETPLACE'S PERCEIVED EASE OF USE, HARGA DAN PROMOSI TERHADAP MINAT BELI ULANG KONSUMEN
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Ema Santona
Sudaryanto Sudaryanto
Mochammad Farid Afandi
DOI: https://doi.org/10.19184/bisma.v15i3.28146
ABSTRACT
This study aims to examine the effect of perceived ease of use, price, and promotion on the repurchase interest of Tokopedia consumers. The sampling technique used in this study was purposive sampling, a sample collection technique with specific considerations. The number of samples was 120 respondents. The types of data used were qualitative data obtained through various kinds of data collection techniques and quantitative data, which is in numbers. Questionnaires were used as data collection instruments to support this research. The data collected was then analyzed by applying multiple linear regression analysis methods. The results of this study indicate that perceived ease of use, price, and promotion have a significant effect on repurchase intention.
Keywords:
Published
2021-11-30
Issue
Vol. 15 No. 3 (2021) Bisma: Jurnal Bisnis dan Manajemen
Pages
200-207
License
Copyright (c) 2025 Bisma: Jurnal Bisnis dan Manajemen
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