GREEN ON SCREEN, VALUE IN WALLET: HOW INSTAGRAM DRIVES SUSTAINABLE CONSUMPTION BEHAVIOR

Tania Monica Potu 

DOI: https://doi.org/10.19184/bisma.v19i1.53701 

PENGARUH FINANCIAL LITERACY, PEER INFLUENCE, DAN FINTECH PAYMENT TERHADAP FINANCIAL MANAGEMENT BEHAVIOR PADA MAHASISWA PRODI PENDIDIKAN EKONOMI IKIP PGRI BOJONEGORO

Vina St Khotijah, Adam Jehan, Ali Mujahidin, Nur Rohman

DOI: https://doi.org/10.19184/bisma.v19i1.53695 

LEVERAGING INITIAL CAPITAL AND INCOME THROUGH HR-DRIVEN INNOVATION: STRENGTHENING HUMAN RESOURCE MANAGEMENT EFFECTIVENESS IN MSMES

Almas Farah Dinna Dewi, Dea Nova Agustiyaningsih, Handriyono, Isti Fadah

DOI: https://doi.org/10.19184/bisma.v19i1.53706 

DETERMINAN KEPUTUSAN PEMBELIAN PRODUK: SATU PENDEKATAN KONSEP CRM

Dicky Andriyanto, Ardhitya Alam Wiguna, Financia Mayasari, Aditya Nizar Al Ardi, Fachmi Resya, Eka Yuniar

DOI: https://doi.org/10.19184/bisma.v19i1.53746 

BUSINESS TENURE, OPERATING HOURS, AND COMPETITORS: EFFECTS ON CUSTOMERS AND FINANCIAL IMPLICATIONS

Oki Prayogi, Uswatun Hasanah, Royen Rivaldo Manalu, Rio Situmorang, Evi Lubis, Kristina Manik

DOI: https://doi.org/10.19184/bisma.v19i1.53766 

PERAN CONVIVIALITY DALAM MENDUKUNG TRANSFORMASI DIGITAL (STUDI PADA KOMUNITAS RITEL TRADISIONAL DI BARLINGMASCAKEB)

Joko Fitra, Eko Wardoyo, Reni Suci Wahyuni

DOI: https://doi.org/10.19184/bisma.v19i1.53767 

BUDAYA KERJA AGILE DAN KINERJA PEMASARAN DIGITAL: PERAN MEDIASI KOMPETENSI DIGITAL DAN MODERASI KEPEMIMPINAN TRANSFORMASIONAL

Dea Restika, Maman Sulaeman

DOI: https://doi.org/10.19184/bisma.v19i1.53761 

STRATEGI RANTAI PASOK KOMODITAS CABAI RAWIT DI NGABANG MENGGUNAKAN ANALISA STRUKTUR BIAYA LOGISTIK

Amanda Sandy Ardilla, Astrada, Jennifer

DOI: https://doi.org/10.19184/bisma.v19i1.53760